Monday 25 March 2013

Empire Poster Analysis

Below I will analyse several Empire cover photos as I need to create a Empire cover that features my film Faded Delusion. When analysing them I will need to look out for several styles that they use often as when making mine I need it to look like the real thing.




These are the first 2 magazine covers I am going to analyse. I have placed these 2 posters together as I noticed they have some matching traits. These 2 posters both revolve around the 2 main films, Hellboy from Hellboy 2 and Ironman from Ironman 2.
The first thing I noticed was the Empire title in these they have edited the title to match the film, for instance in the Iron man cover the title looks like it has been electrocuted, as Iron man's heart is run on electricity, and its the same for the Hellboy cover, the title is on fire and in the film you see Hellboys true state with long horns and in between there is a ball of fire, he is also meant to be from Hell which is also heavily related to fire. I like this effect that has been used here, I feel that it makes the cover more interesting and may catch more attention than a normal title would, I also feel that the themed title helps make the cover more appealing as a average title may stick out and draw attention away from the more important aspects of the cover.
The second feature of these covers I notice is the small information circles on the cover. They hold key quick snippets of information such as 'Ultimate review of 2009' and 'Sneak preview Click here'. These are both very intriguing and will catch the readers interest and will make them pick up the magazine and most likely buy the magazine so they can benefit from these features.
Another great feature I also like on here is the subtle use of a minor colour scheme, by this I mean the parts of the cover you aren't drawn too, however when you notice them you notice all of them due to the matching colours. For instance in the Hellboy trailer if you look closely you will notice some small gold details such as the quote, 'You and whose Golden army' and the small 'First Look' title and also the gold information circles. I like this as it gives a professional look to the poster.
The fourth point that I like about these two posters is the white writing. A lot of the writing and titles is written in a set font and a white writing. I like this as it is very clear and I think they probably think very  carefully about the background to help the white font stand out even more. I like this as it makes it clear and easy for the possible audience to the read.







There are several things I like about these covers. These are the covers of the Jan 2012 Empire magazine, they are both revolve around the Dark knight Rises release.
The first thing about these I really like is the alternate covers, I think this is an excellent marketing ploy as people who really enjoy Empire and collect them will want to buy both the covers. This is a good way of raising sales of the magazine.
The second thing I like about these covers is the sneak preview into the films, at the time of release the film wasn't out just yet however there was a large amount of above the board and under the board advertisement. It was a surprisingly successful marketing scheme even though it wasn't very conventional, they were very select when choosing what information to release and these in depth costume photos and the weapon that Batman were really interesting to everyone who had an interest in the film.







This Empire poster is for Harry Potter and the Deathly Hallows, this poster I find isn't the most effective  I think I will list the reasons why I don't like it.
The main reason is that I think that there is too much writing on the cover. I feel that the amount of writing on the page clutters it up and when I look at it I find I cannot focus on it very well and I can't pay attention to it very well.
The second thing I don't like about this poster is that there isn't anything interesting about it, Harry Potter is a very run down series and a picture of Daniel Radcliffe isn't enough to keep my attention for long enough.







These 2 posters are very rare of Empire, I had to search quite deeply into the internet to find them, they are very interesting as they are very similar.
The main thing about these covers are the fact they are so plain. All it is is the Empire title found on every Empire cover and a large picture, on the Batman cover it  is the Joker, who is the main evil character. And the Avengers poster on the right is the same as the Batman cover however the Joker picture is replaced with a picture of some of the more well known characters. I think the reason this is so effective is the prior knowledge of the films when the cover was released. The characters involved are so famous and the fan bases for these films are so big that the title of the film is not necessary for a large audience to be attracted to the cover.




In conclusion there are several good points and a few bad points about the covers I have analysed that I can use when creating my Empire cover to make it attractive and effective.

Good points
+ A clever use of effects on the Empire title.
+ The small information circles that explain key pieces of information.
+ A colour scheme for some of the small details.
+ The use of a set white font to give a set professional effect.
+ The release of key information of the film such as characters or plot lines.

Bad point
- Too much writing on one page giving a cluttered look. 

No comments:

Post a Comment