Sunday 1 July 2012

Analysis of the Amazing Spiderman Trailer



Spiderman is an Action Superhero film which is to be released this summer. It was directed by Marc Webb, who became famous for directing the film 500 days of summer. It is the fourth Columbia film that portrays Spiderman however this isn’t a sequel or prequel, it is a reboot of the original film with a different story and new actors. It stars Andrew Garfield, Emma Stone and Rhys Ifans. The USP of the film is that it uses the legacy of Spiderman to sell the film. There is already a large fan market for this films with fans of the original comic going to see the film and also fans of the first 3 Spiderman films will want to see it as well, but the film could flop if it doesn’t live up to the Spiderman reputation. Not only fans of the comic and previous films will go to see this. This sort of film appeals to many people, such as 8-30 year olds and also an older age group. Although it a male audience will be a main target for this film, there will also be a large female audience. The music throughout the trailer is upbeat and rock like, this is a common convention of Action films. This will help make the trailer appeal to action film fans. It uses many shots within the trailer, most are just wide shots of Spiderman to help appeal to Spiderman fans. It also shows quite well the setting as this is the first film, they could of decided not to set it in New York like the last films, but from the setting shots you can see that it also set in New York It is a very fast paced trailer, helping give the impression to the audience that it is a fast based action film. Having such a fast based trailer helps draw attention as people will want to go see the film to see what causes this much action. There is a bit of dialogue in the trailer mostly comprising of spider man talking. It lets you know about the background story, as Spiderman talks about how his parents left when he was young and that he wants to find out what happened to them. The are quite a few special effects used in as the Spiderman film would look unimpressive without Spiderman flying around. There are also explosions and gunfire which reinforces to the audience that this Spiderman will be action packed. There is a single Columbia pictures title at the start which suggests it was mainly created by them. The trailer for Spiderman is also quite comedic in places, helping appeal to comedy fans as they might go to see it to see the funny parts.

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