The 2 film trailers I am comparing are The Dark Knight Rises trailer and the Amazing Spiderman trailer which are both Superhero action films. I have already previously analysed both these trailers but below I will compare them and see how they are the same and how they are different.
Similarities
The First similarity I noticed was that they both feature a large amount of action, including fights, explosions and other action clichés. This is common for an action film trailer to feature as it helps appeal to a action fan base, helping to create a target market which are likely to go and watch the film. It is a sensible thing to do as they know that this audience would be the most likely to want to go and watch them, therefore advertising aimed at this target audience will help bring in a large amount of sales.
A second similarity I noticed between both films is they both drew on the fact they have a previous fan base and tried to appeal to this market. They did this by showing clearly the hero and the villain, as previous fans of the Batman and Spiderman franchise will also want to see this film like action films. They also show clearly who the villain is, but in both films they use a mildly unseen villain as it gives them a fresh slate to work with as Lizard the villain in Spiderman hasn’t featured in any films, however Bane the villain in Spiderman has featured in a few comic TV shows, however you can instantly see that they have reinvented him into a believable character by not having enormously large muscles.
A third similarity within both the trailers is they both rely on a large amount of special effects to help the trailer be interesting. The special effects included are explosions, strange creatures, gunfire, and other spectacular events.
Differences
One Difference I noticed is that the Batman trailer seems a lot more realistic as it doesn’t involve superhuman characteristics or humanoid lizards, maybe this appeals more to a action film audience whereas the Amazing Spiderman is quite obviously fiction due to Spiderman’s abilities and the fact the villain is a giant lizard. This would appeal to a more hardcore superhero audience. Due to this I think Batman will gain a larger profit than Spiderman as the Action audience is a lot larger than a Superhero fan base.
A second difference between the two trailers is that the trailer for the Amazing Spiderman involves Comedic values; this is a clever way of helping to draw a larger audience as this will help attract comedy fans. Compared to this the trailer for the Dark Knight Rises which is sinister and dark, revolving around ‘the saga ends’ maybe suggesting that Batman will die in this film, for which the trailer needs to be serious as Batman dying will be sad.
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