Friday 28 September 2012
Monday 24 September 2012
Pineapple Express Trailer Analysis
Pineapple Express was released in 2008, it is a film about a process server and his drug dealer end up on the run from a drug lord who has sent hitmen and corrupt cops to kill them all because Dale Denton, the process server, witnessed the drug lord kill a rival. It was produced by David Green, and stars actors such as Seth Rogen, James Franco, Danny Mcbride and Ken Joeng. It was also helped to be created by the people who created Superbad, a very successful comedy, this could help the film be attractive to people who have seen Superbad and are thinking of watching this film. Also the cast is full of popular comedy actors, which will definantly attract an audience that have seen other films that star them.
At the start of the trailer it introduces the first of the main characters, Dale Denton, by showing a title of his name and then some clips of him in his car, smoking what appears to be marijuana by the way he is acting and what he is saying. Already there is a comedic moment where he is talking to himself then it flicks to the next clip where he is acting as normal as possible and quietly muttering to himself 'Cops'. At this point you realise that the film is comedy, which is appealing to usually a very wide audience. People who enjoy comedys will now pay attention and become more interested in the film. It now introduces the second main character Saul, compared to Dale he seems like a bit of a bum as he is sitting around a untidy flat in pyjamas watching a sitcom. This is where the 2 characters meet in the trailer for the first time, Dale is trying to get up to Saul's flat but is comically having trouble with the buzzer and is struggling to open the door. When they are in the flat you can see a difference in character as Dale has a job and wheres a suit whereas Saul is quite dopey and has overgrown hair. You then realise that Saul is Dales drug dealer, this sort of film will appeal to a younger age who can relate to some of the situations, they would like other films like Your Highness and SuperBad. You then see the main plot line unravel, as Dale is sitting in his car smoking, he sees a chinese man get shot and comically freaks out crashing into cars alerting the murderer to his location, but Dale gets away before anything could happen. The use of many comical moments in the trailer is a good way of drawing in comedy fans as if they find the jokes in the film funny they are more likely to go and see it, however sometimes, films use the funniest jokes in the trailer and the movie can be a bit of a let down but fortunately Pineapple express has many more comical moments within the film. Another method of attracting a younger audience is by playing music they would like within the trailer, in this case they play a song by M.I.A, this helps to grab the attention of their target audience. The rest of the trailer just shows some of the other comical moments from within the film. In conclusion this is a very good trailer for the film as it shows some very funny moments and attracts its target audience well.
Sunday 23 September 2012
Dawn of the Dead Movie Trailer Analysis
Dawn of the Dead is a Zombie Horror film released in 1980. It was written and directed by George Romeo. The budget was around $650,000 and the Gross income was $55,000,000, this is a large amount of money at the time so the film did very well. Dawn of the Dead was one of the first very successful horror movie, and in the following years was followed by films such as Day of the Dead, Return of the living dead and up to the more current zombie films such as Resident Evil and 28 Days Later. But it followed the Night of the living Dead also by George Romeo, which was also successful, this probably helped George to allow Dawn of the Dead to reach its full potential. The story of Dawn of the Dead is for an unknown reason recently deceased people are reanimated as flesh easting zombies and the story line follows a few survivors who end up in a mall and the story about how they try and survive and the problems they cross.
The start of the trailer begins with a sunrise on the top half of the screen with a black bottom half. On the bottom half titles start rolling, with the first title being about Georges first zombie film 'Night of the living Dead', this already is drawing in an audience. It grabs the attention of people who saw the film, and makes them more interested in the trailer, if they like what they see, which they probably will as this is very similar to the Night of the living Dead film, they are a lot more likely to go and watch it. After this it talks about the film being the most intensely shocking motion picture film for all time, this again is to entice the audience in and make them want to watch the film. During this you can see more of the sun rising, but it isn't as expected instead of being the sun it is in fact a human face, and due to the black webbing like stuff over the left hand side of its face you presume that this is a zombie. When it gets to the bridge of its nose it stops rising and the title of the film is shown at the bottom. Dawn of the Dead, written in a blood red font. It shows Dawn of the Dead almost as a sequel now saying Night of the living dead has ended and Dawn of the Dead has begun, this will help draw in fans of Night of the Living Dead. During this all of the titles are spoken by a Male voice, this will just help keep peoples attention on the trailer. The zombies eyes expel a white light and covers the rest of the screen leading onto the first shot of actual action. It starts off with several very fast paced shots, of people screaming, zombies attacking people and people breaking down doors. This is very visually attractive and will draw the audiences attention if they were not looking already. The action slows down to a man talking about what they are and he says that people they kill get up and kill. It flashes to someone being grabbed by a Zombie in a Supermarket. It then changes to a man on a television telling people to destroy the bodies on site. You see a couple more shots of Zombies attacking people and the voiceover comes back saying how when hell is full its sends them back, suggesting they are akin with the devil and are evil. It then cuts to the title 'Dawn of the Dead' one more time and then finishes. In Conclusion this is a very good trailer as it draws in a previous Zombie film audience and attracts a new audience very well.
Friday 21 September 2012
Movie Idea
For our movie trailer, I have come up with the possiblity of creating it around around the legend of Slender man, Slender man is a very mysteriuous charcter that has been connected with other mythical creatures such as Der Ritter and the White King. He is a faceless charcter that lurks in the distance stalking a person until finally he abudcts them, no-one nows why or how but this is one of the things that make him scary. If we were to do this idea then I would suggest sticking to the minimalistic roots as this will help keep it scary.
Thursday 20 September 2012
Daybreakers Film Poster Analysis
Daybreakers is a Action/Horror film released in 2009. It was directed by Michael Spierig and starred Ethan Hawke, Willem Dafoe and Sam Neill. The film is about a virus that has transformed most of the human race into, "Vampires"and is a story about how they are starving from lack of blood and the story of what happens.
From this poster it doesn't tell you much about the film, the first thing you notice when looking at the poster is the title, the white bold writing is very stand out compared to background. The name itself doesn't tell you much about the film if you didn't already know the film was about Vampires. The second thing you notice is the background, from what you can see is rows of humanoid characters hooked up to some machine. Again this doesn't let us know what the film is about, it just adds to the enigmas that help draw in an audience to this film. The main thing that tells you about the film is the small slogan under the title. It talks about the most precious natural resource being us, this suggests that the humanoids in the backgrounds are humans and are probably being farmed for something. This is the only really obvious hint to the fact the film is about Vampires. In conclusion this film poster is OK, as although it has many enigmas to go and see it, however I don't think there is enough content which allows the audience to get interested in the film, so I think if they have seen the trailer it will help convince them to go and see the film but it isn't good at drawing in a new audience.
Questionaire
Below is a questionnaire asked predominantly to our target audience. This questionnaire is helping me to decide what Genre would be best to create a trailer for.
I gave this questionnaire to 35 people, below are the results and what the suggest we should do.
For the first question the results are
Males 18
Females 17
When I gave out this questionaire I made sure to ask an even amount of boys and girls. Making sure I get a fair representation of the target market.
For the second question the results are
Unfortunately we didn't ask a wide range of ages, however the main age group we asked is mainly the main group that would see our trailer.
The third results are some of the most important on this questionnaire, as it will help us to choose what genre to create our trailer. The results are shown below.
These results tend to lean towards me creating a Horror trailer as it is the most popular type of trailer. However it also suggests that Action, a Romance and Sci-Fi trailers would be successful. With a thriller trailer being the least successful.
My fourth question is about what works well in trailers, I asked this so it can help me come up with some possible ideas for trailers. The results are below.
These suggest to us that the three most important factors of an appealing trailer is it being fast paced, have jokes and it has good actors in.
I gave this questionnaire to 35 people, below are the results and what the suggest we should do.
For the first question the results are
Males 18
Females 17
When I gave out this questionaire I made sure to ask an even amount of boys and girls. Making sure I get a fair representation of the target market.
For the second question the results are
0-14 2
15-24 25
25-44 6
45 + 2Unfortunately we didn't ask a wide range of ages, however the main age group we asked is mainly the main group that would see our trailer.
The third results are some of the most important on this questionnaire, as it will help us to choose what genre to create our trailer. The results are shown below.
Horror 10
Action 6
Thriller 2
Romance 6
Comedy 5
Sci-Fi 6These results tend to lean towards me creating a Horror trailer as it is the most popular type of trailer. However it also suggests that Action, a Romance and Sci-Fi trailers would be successful. With a thriller trailer being the least successful.
My fourth question is about what works well in trailers, I asked this so it can help me come up with some possible ideas for trailers. The results are below.
Fast paced 9
Jokes 8
Special Effects 5
Good Actors 10
Other 3These suggest to us that the three most important factors of an appealing trailer is it being fast paced, have jokes and it has good actors in.
Hansel and Gretel Movie trailer Analysis
This film is due to come out in 2013, it was directed by Tommy Wirkola and stars Jeremy Renner, Gemma Arterton and Peter Stormare.
The Trailer has been made suitable for appropraite audiences, this is to try and attract a large wide range of people to be the audeince. As capping the films trailer at a 18 will severely limit who sees the film.
The trailer tells the audeince a large amount about the film which doesn't leave the audience wondering what it is about but what is going to happen to the kids and Gretal, as you hear both kids have been abducted. But the main enigma that will help draw back the audience is at the end of the clip where you hear Hansel say, "I don't think we're hunting witches anymore", after this you see a clip of the edge of a dense forrest and it shaking as if some thing is running towards Hansel and Gretal. The audeince will want to watch the film to find out what this creature is. Another factor that will help draw in an audeince is the fact that the film is based on a fairytale that some of the audeince will of read, this will interest them and make them want to see the film. The film also includes other features that will help draw in people, the fact that it is clearly a action film which can be seen from the amount of violence which is featured within the film trailer. But also the fact they includes Jeremy Renner who featured in Marvel Avengers a very recent, very successful action/sci-fi film. This is also the same genre so the audience that enjoyed Avengers are very likely to watch this film.
Original Hansel and Gretel Story Book
Tuesday 11 September 2012
Hangover 2 Poster Analysis
Hangover 2 is a sequel film to the successful comedy film the Hangover. It was directed by Todd Philips, he is a successful comedy producer and has produced films such as the Hangover, Due Date, School for Scoundrels and Project X. This will be a big attraction for fans of his work, as having created so many successful comedy films it is likely to suggest to the audience that this film will too be worth watching. As this is a sequel to the previous film, 'The Hangover', it will already have a large fan base which can be seen in the film poster.
The first thing you notice when you look at the poster it the title, the Hangover title is set out exactly the same as the previous film, this is clearly trying to draw in their previous fan base. The second thing you notice when looking at the poster is the characters on the poster. The most noticeable is the the new feature, the monkey. As the audience haven't yet seen the film they do not understand how the monkey comes into the story, this enigma helps draw in a previous and new audience. The other characters are all from the previous film, it also helps the previous audience connect with this sequel easily. Some more enigmas that draw in the previous and new audience is the Tattoo on Stews face and the lack of hair on Alan's head. These two enigmas are specifically targeting the previous audience as these are characters that the audience would already know and like. You also learn of the location of the film as at the bottom it says, 'Bangkok has them now'. This lets the audience know that this time it isn't set in Las Vegas again but Bangkok.
In conclusion this movie poster is very good at drawing in the audience from the previous film but isn't as good at drawing in a new audience.
Monday 10 September 2012
Analysis of District 9 DVD cover
The cover allows you to see what the film will include as you can see that there are skyscrapers that suggests that it's based on planet Earth that there was also a spaceship hovering over about this suggests that It is a sci-fi film. Another point that suggests it's a sci-fi film is the no humans allowed sign which has a creature that looks like an alien on it. Letting the audience know it is a sci-fi film will help attract an audience. Another way in which they try and convince you to watch the film is by putting ratings on there as there are 4 5 star ratings from the people, the daily Mirror, loaded and news of the world. This could help convince people to watch the film. Overall I thought this was a good film cover as it convinces the target audience to watch the film and is also eye-catching.
Taken 2 Film Trailer
Taken 2 is the sequel to the first Taken movie, this series is a action packed kidnapping film in which members of Bryan Mills (Liam Neeson) family get kidnapped and he uses his skills as an ex-CIA agent to find and save the family members. In the first film Bryan's daughter gets kidnapped and he travels over europe to find and kill the men that did this to his daughter. In the end he kills the men responsible of the kidnap. But from this trailer you can see that in this film it is a story of a revenge as killing men to save his daughter has enraged some people who have sent for his family to be kidnapped, but in the trailer it seems that only his wife gets taken. The film is an action film that is aimed at a mainly male audience with an age around 15-40.
The first part of the trailer you see is a large 20th Century Fox title, this is a large film production company which is owned by media conglomerate News Corp. It has created other famous and successful film such as Avatar, Ice Age and Alien. As you can tell they have a wide range of successful films in all genres which could help attract audiences as they might of seen a sci-fi film by 20th Century fox and as they liked it they might watch Taken 2 as they think the production company is good. The first shot you see is of a very picturesque mountainside with a lot of people standing together. Then the second shot you can clearly see that it is a burial of around 7 men, if you have seen the first film you realise this is the burial of the men that Bryan killed. As you see men paying their respects to there friends you see flashbacks of how Mills killed them, these shots are from the previous film. You then hear one of the men say, "We will have our revenge." Here you understand that this film is a revenge plot to get their own back on Mills for killing their friends. A title then shows saying, "this year." This lets the audience of the trailer know when the film is out so they know when they can see it when it gets into the cinema. From here you see a build up, which includes at the start slow paced shots and slow music but this builds up to fast paced shots and quick loud music. In conclusion this trailer is a good advertisement for the film as it helps appeal to a previous and new audience.
Mission Impossible: Ghost Protocol Trailer Analysis
The poster for Ghost Protocol shows a picture of 4 people walking towards the camera. The poster includes Tom Cruise and Simon Pegg, these are two famous and good actors, this can help attract a new audience. The poster also includes the title Mission Impossible, this can help attract a previous audience which are fans of the previous films. In the background you can see a city setting, this can suggest that the film is set in a city. The tall building you can see is possibly the one seen in the trailer where Ethan swings on the side of it. The poster also features a beautiful woman, this could be here to attract a male audience as this is the sort of audience are usually the main target of action films.
Ghost Protocol is the Fourth film in the Mission Impossible series. They are fast paced action films which are suitable from a young age. The film is a 12A, this is a clever way of creating a large target market for the film, this will have been done to attract a large audeince from the young children and the older audience which have seen the previous films and are part of the original fanbase. This has been set out like this to try and maximise the box office takings of the film.
The first shot in the trailer is a paramount title, this has been used to help attract fans of paramount films, as people who have seen other films by paramount and enjoyed them might be more tempted to see Ghost Protocol. After this is a SkyDance and a Bad Robot title as well, to also help advertise to these audiences. After these it goes into an establishing shot of a courtyard, this has been done to allow the audeince to understand where this first section of the trailer is being shot. There is also a Narrative setting the scene about a bomb going off. This is likely to help attract a thriller/action audeince as this is the sort of convention that these audeinces enjoy. There is then a special effect shot of the bomb going off in a clock tower and a man trying to run away from some ground explosions. This shows the viewers of the trailer that the film is high budget and well finished. These sort of shots suggest to the audince that the film will be good to watch due to the quality, these explosions also are there to help attract an action fanbase. Within the trailer you hear about the IMF, which has featured in previuos films which which can help make the film appeal to a prevoius fanbase. Another way in which they have helped increase the audeince is by having famous actors within the film, such as Tom Cruise, Simon Pegg and Paula Patton. Within the trailer they lay down a basic storyline as a good storyline can also help appeal to the audeince. The music they have used is by Eminem, they have done this as it popular music and even fans of the music might go to see the film because of this. Overall in conclusion the film is very appeailing to the target audience of males from 12-40, this is a well worked trailer which will appeal to a previous and new audeince.
Saturday 1 September 2012
Horror Film Cliches and Conventions
Above are several Horror Cliches and Conventions that if we chose to create a Horror trailer we will need to include, there are several different types of Horrors with their own cliches and conventions. So we will need to look in depth at the certain type of Horror and then follow the Cliches and Conventions that it states.
Action Film Cliches and Conventions
Above are common action film cliches and conventions that you would find in an Action film, they range from everything from characters to certain shots. If we decide to create an action trailer then we could include some of these to make the film seem like an actual action film, leaving out some of these conventions and cliches could lead to the film being more like a Thriller or even Horror.
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